The process we follow for our SEO Services is based on a few basic fundamentals.
(1) The Technical Stuff
We’re fanatical about the technical elements which make websites a joy to use, and allow the Google bot to crawl it easily. Generally these two go hand in hand. So that means if you build a site with an easy crawl path, it will also be easy for users to navigate. If you build a site which loads fast, the bot will love it too. We’ve spent a lot of time figuring these things out, which means that the first part of our SEO process is also a technical audit, which then follows on with recommendations for structural improvements, hosting tweaks, CSS minimisation, and so forth.
We look at:
- Website Crawl Paths
- Page Speed
- Onpage SEO set up
- Internal Linking Structure
(2) The UX Stuff
User Experience is a really formative part of SEO these days for the simple reason that Google is assessing how people interact with your site. If the bounce rate is high (meaning your page is crap) you will not rank, it’s as simple as that. So we look hard at how your site operates, how it’s written, and whether it does what it says on the tin. As one of our team recently put it ‘good design is the new SEO’ and there’s a lot of truth in this.
(3) The Marketing Stuff
Who are the influencers in your niche? Who is your audience? What do your audience read or interact with? How can we reach them? Good SEO is really about asking these questions and act upon them. Link building, which has been the cornerstone of online marketing since the birth of the web is accomplished if you do that. PR is accomplished. We’ll work with you to understand your market and put a digital strategy in place to bring your Google positions, conversion, and social reach higher.