When you’re a website owner, in Sussex or beyond, one of the most important things you focus on is driving relevant traffic to your site. This can be a lot harder than most people might think. There are literally millions of websites online, and billions of webpages to go along with them. On top of that, the odds of you having a site that is completely different from thousands of other sites isn’t so good. When faced with these odds, website owners tend to use shady tactics in order to get noticed by Google’s search engine. As a result, many of these sites are hit with a penalty by Google administrators. The following will give you tips on why this happens, how to get rid of it, and how to prevent it from happening again.
Why does This Happen?
Although there are millions and millions of sites online, a large percentage of these are very low in quality. Many of these sites have only been created to manipulate SEO. Google strives to eliminate this type of content from its results pages. The search engine only wants to return high quality results that have fresh content and that are helpful to users. Google searches for websites with content that’s duplicated, old, manipulative, and deceptive. These pages do not adhere to Google’s Webmaster Guidelines and are penalized. The penalty typically results in having the sites rankings lowered. This penalty can last for days, months, and even until the website becomes nonexistent. As you can see, adhering to these guidelines is very important.
Simple Tactics For Penalty Removal
There are a number of ways you can get this penalty removed. First of all, before you begin making changes to the design aspects of your site, you want to make sure your drop in ranking isn’t due to something else. If you determine it’s due to Google penalizing you then you should take action. Start by tracking down any unnatural links that are pointing back to your site. Many site owners use tactics like this in order to increase their page ranking. In some cases, these links are out of the site owner’s control. In this case, you’ll have to provide Google with details about the sites associated with these links.
You can also be penalized if your site is running duplicate content from other similar sites. This could be your fault or the fault of another competing site. There are programs online that allow you to search the Internet for sites with duplicate content. If a site is duplicating your content, you should contact them and demand that they stop.
Once you have eliminated all of the causes for the penalty, it’s time to file for reconsideration with Google. Once your penalty has been removed, you should strive to make sure your content is always original and that outside links aren’t manipulating PageRank.