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Top Search Engine optimisers recommend….

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On-page optimization (website optimization) can be divided into two branches; factors that pertain to the structure of your website and factors that pertain to the content you write. As some of the UK’s top Search Engine optimisers, we have many tricks up our sleeves to make sure your site is ranking at the top of Google. Here are a few of the key ones:

Website Structure Factors:

• Domain: Before you pick a domain name you should know your target audience, and what you intend to sell to them. Try to use major keywords in your domain. Using a .com version of a URL is better than other versions.

• Contact page: Design a contact page and put your E-mail and mail address with phone number. Display this prominently on your site, with phone number and hours of business. Build trust!

• FAQ: design a Frequently Asked Question page. Save yourself time and show the customer you have their concerns foremost in your mind.

• About Us: It is necessary everyone visits your website knows who are you, so design an About Us page. Offer a photo of yourself and your team to add a human face to your business.

• Privacy Policy page: Make the first page of your website that is indexed in Yahoo the privacy page. Customers need reassurance that their details are in safe hands.

• Robots.txt file: Use a robots.txt file to limit access of search engines to your website.

• Site map page: Add a site map so that visitors and search engines can browse your pages easily.

• 404 error page: Create a 404 error page so that all mistakenly typed URL’s redirect to your homepage.

Content Optimization Factors: (optimization factors for every page)

• Page Title: use your keywords on page title.

• Use H1 header tags: put your topic in h1 header tag.

• Keywords Meta Tags

• Use Meta tag Keywords in Description

• Add image tags: use Alternative Image Text.

• Use H2 header tags for sub heading.

• Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.

Search engine optimisers

Lets explore a a typical situation. You know you need a website for your business but once it is up and running you breathe a sigh of relief then promptly forget about it. It’s one thing to have a presence online but how effectively is your website working for your business? Cyberspace is getting more crowded. So although you may have a competently designed website can your customers actually find you?

All search engines (others include Yahoo,MSN, AltaVista and AOL), want to gather as many websites as they can. This means that when someone does a search on a particular subject they can give the best possible search result. A search may bring up hundreds of thousands of different results. Most people will only look through the first few pages of a search result at most so you need your website to be near the top of that list. So how do search engines find your website and how you can best optimise your ranking?

According to leading search engine optimisers, making the most of your website is a four-step process incorporating keyword research, code review, search engine submissions and link farming.

“It is important to know what the most important keywords and search phrases are for the website so that a search engine can find it. The first step is to get a good understanding of the products and services from the website owners perspective and then to find out what people actually type into search engines when they are looking for these products and services.”

He advises that a good way for a business to find this out is to look at the monthly statistics. A quick way to do this is to go to: http://inventory.overture.com/d/searchinventory/suggestion/
Type in what you think people will search for when looking for your site and Overture will show related searches that include that term and the estimated number of times that term was searched in the last month. Also try going to www.highrankings.co.nz which offers access to free search engine ranking information.

New websites are ‘discovered’ by search engines such as Google in two different ways. Either someone (you or your web design company) can submit the site to the search engine by going to: http://www.google.com/addurl/?continue=/addurl

Otherwise a computer programme called a ‘spider’ sent from the search engine will find your site.

A spider computer programme visits websites to see what text is on each page. It then takes a copy of this information back to the search engine and stores it. Next time someone does a search if they use one of the words you have used on your website then you will be listed in the search results.
It is important to realise that when a spider is picking up your website it does this by picking up key phrases within the text – particularly the first page. It is vital that on this page you are clear about what you do. For example if you design websites you want to have phrases such as ‘website design’ mentioned. Be careful though – Google is onto the fact that website optimisation companies were repeating key phrases to improve the websites rankings and so if key phrases are mentioned more than once every twenty words Google may penalise you for this.

If you want to quickly check and see how your current website stacks up go to Google and type in your website address. What comes up will show you what Google has picked up about your business. If it has just picked up your website name rather than listing what you do then the front page of your website needs some attention. Click on ‘Google’s Cache’ and then ‘cached text only’ and you will see what Google sees when it tries to find your website.

But website ranking is not just about what you can physically see on your screen. Behind your website is a series of codes programmed in. These codes also determine how your website ranks. Go to www.w3.org and click on ‘html validator’. Type in your website address and then any errors in the programming of your website will come up. Any of these errors could prevent Google from scanning and indexing your website.
Another factor that determines how your website ranks in search engines is how much traffic it gets and how many other sites on the internet are linking to you (called link farming). To optimise your site is to make sure you have as many other websites as you can linking to your website.

With more and more websites launching each day, on going maintenance of your website and its optimisation is essential. Of course all of this is a little complicated for the lay person so this is where the services of good search engine optimisers may prove helpful.

Search engine optimisation Bristol

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Lewes SEO is boutique digital agency specialising in helping Bristol businesses with brand development, online strategy, and conversion optimisation. Call us now on 0845 265 8326 to start moving your site up Google today!









  • Experienced professionals
  • 95% client retention rate
  • No fixed contracts – cancel anytime if we don’t deliver results
  • Experience in Bristol and the South-West
  • Lower margins than our competitors
  • Outstanding customer service including online support
  • We don’t rest until you get results

What we do

Looking for ‘Search engine optimisation Bristol’? Lewes SEO have been working in this area for several years, and bring professionalism and experience to the field of small business website marketing. We know Bristol extremely well, and bring this local knowledge to bear when designing customised strategies which will improve your sales and traffic. Whether you’re in Bristol itself, or the surrounding counties of Somerset and Gloucestershire, we can optimise your site with all the technical details which make it appealing to Google, as well as throw some of our special skills at publicising you around the web to ensure you’re considered the most relevant answer should someone type in keywords related to your business niche.

Contact one of our team on: 0845 265 8326 for a friendly no strings attached consultation.


Five simple stages to Google domination

1: Research targeted, converting buying keywords and phrases relevant to your business niche. We particularly search out the ‘low hanging fruit’ – those commonly searched phrases with low competition.

2: Assign a keyword to a specific landing page – Don’t send every visitor to your homepage. Design the right page for each keyword and you’ll see results.

3: Your content should combine usability, a strong calls to action and offer definite value to your customer, as well as being pleasing to the search engines.

4: Comprehensive onpage optimisation, according to SEOMoz guidelines: here

5: Internet marketing and high authority backlinks to reinforce the relevance of your page.

Will my site need to be redesigned to rank higher in Google?

Search engine optimisation is an integral part of the entire website development process. If your website is designed to include website and search engine optimisation from the start, your website will be far more effective than if that’s handled toward the end of the design stage. If your website is not easy to use and navigate, cannot be found on search engines or takes too long to download, you could be losing potential customers to your opposition. However, most web designers are now aware of this and so it may only be necessary to add some minor on-page refinements.

How long does the process take?

The time period for improving a site’s ranking can take anything from as early as a week, however on the other hand, climbing the rankings for competitive keywords usually take up to half a year. Our Seo services are comprised of methods used throughout the seo industry that are proven to show results such as link building and unique article publications for offline seo. Our seo system is basically an “evaluation” of a website’s seo value, and where there are faults, action is taken to improve the seo value, increasing the chances of a higher ranking in Google, Yahoo, Bing and many other search engines. Movement can begin within merely a few days, especially when dealing with local SEO around Bristol in low competition areas.

Should I use PPC or rely on organic traffic?

Search engine optimisation Bristol uses specialized strategies to optimize your web site, to be search engine friendly and enhance your probabilities of placing effectively in searches. Organic SEO, once undertaken, may be the most lucrative techniques of driving leads due to the fact any leads you receive from Seo are free of charge. However, PPC, or a pay per click strategy such as Google adwords can be a highly effective and targeted method, especially if run by professionals. Understanding which keywords to bid for, how to phrase your ads, and the methods of tracking and improving conversions rates are key. Here at Lewes SEO we run Adwords campaigns for as a little as £100 per month, and we’re generally highly successful.

What kind of suggestions will you make on strategy?

We’ll analyse your site and make recommendations based on technical aspects, content, usability and calls to action. Especially since this years update, known in the industry as Google Panda, content has a preeminent importance. You can perform all of the search engine optimization that you want however, if it isn’t based on intelligent, well written content, it’s a waste of time. Make certain that the content material you are providing on your web site is unique, as well as problem-solving. People will likely backlink to you naturally due to the fact you have some thing of value that they want to give to their viewers. Attempt to put fresh new, helpful content material on your pages on a frequent basis.

Will I get more business?

In general, the higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. As an internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and html and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another seo tactic.

Contact one of our team on: 0845 265 8326 for a friendly no strings attached consultation.

Below are some related LSI Keywords generated by Lewes SEO:

access account achieved address adwords affiliate affordable agency amount analysis analytic appear apply archives area article asked assess austin available average avoid awards banned based basically bath believe bespoke best beta better biggseo bing black blog book bookmarking boost booth bots branding bristol building built business campaigns canoe cardiff carried case centre chance change chat cheltenham choose city class clear clearwebservices client closed coaching code comes company competitive competitors completely comprehensive conditions consider consultancy contact content continue contracts conversion converts copyright correct cost courses cover crash crawl created creation current customers data date days deal dean deliver design details development different digirank direct director discovery dock don dragons dramatically drive easily edge effective efforts email engine enquiries ensuring enter equally essential events exact exactly example excellent experience experienced expert expertise explained face facebook fact factor featured feed feedback feel field finding fine fluid follow form formula forward founder freelance friendly front full future gain gary general gets give given gloucester gloucestershire going google greater greatly guide guidelines handmade hands happens happy helping hesitate higher highly hire honestly hosting houb5i house identity immediately important improve inbound included increased industry info internet interview investment jargon jobs keep keywords kiddimoto kitchens known landing latest ldrwwdb leads learn leave level life link list local location login looks mail main major making management marketing masters match means media meeting message methods millions mission money month monthly name national natural necessary needs news nicholas note number objectives offer offsite online onsite open optimisation optimization options organic organisation owner package pages partner past people perform phil phone phrases places please policy popular portfolio position possible posts potential power presence press prices pritchard privacy process produce products professional profit project proven provide putting qualified quality quick quote range rankings rate raven read real really receive recommend record redesign references registered regularly related relevant report request required research results return revenue review rigaoutthere rights road sales school screen sean search selling send services short sign simon simple sitemap sites sizes skills skip social solutions south spanglerationally specialises specialists spend standard start starter stay step strategy strong structure study success support sure surfacing swindon systems tailored talk targeted team techniques technology telephone term testimonials thanks things think thousands times tips today tools touch traditional traffic training transparently tree tune twitter ultimately understand useful user various videos view visibility visit visitors vital volumes websites willow wish wordpress worked world worldwide writing written wrong wyedean yahoo yarrow years

New Marketing: Search Engine Web Marketing

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Summary: In today’s world of business, the only way any company can remain popular with their customers is with proper marketing. The same is true of search engines as well. They too require marketing and this is called SEM or search engine web marketing.

Search engine web marketing or SEM is a set of marketing strategies intended to put the client websites in popular search engine websites through paid adds, promotions, banners etc with a view to increase their visibility with the target customer base. This method is quiet popular and is used by many companies.

Search engine web marketing uses ‘pay per call’ system which means that the customer can contact the company directly with one click. Banners and advertisements through search engine websites ensure that the websites are seen by all customers and this generates revenue for the company as well as the search engine website.

There are various marketing strategies that search engine web marketing utilizes. Here are some of them.

Writing articles and publishing them on publishing websites or on search engine websites allows for a customer to have a detailed view of the company and its products. It helps build the customers interest in the product and leads them to contact a company representative and make a purchase. Search engine web marketing may also use blogging. It also fulfils a similar role. However, blogs have a more personal appearance and are more popular as they don’t look like direct advertising. Blogs give people the feeling that they are talking to someone who is just like them and is not just making a sale, but sharing an experience.

Another search engine web marketing strategy is using keywords. By strategically choosing keywords, a company can make itself visible within the first five results in a search conducted by a customer. This visibility also helps in increased sales.

Websites such as Yahoo.com, Google.com, Baidu, Rambler, Ask.com etc are some popular sites which utilize SEM strategies. Large eye-catching banners also help in making sales. Travel and tourism websites utilize this method to attract customers.

Another search engine web marketing strategy is link building. Here two or more websites agree to show links of each other’s sites on their website. The number of links a website has increases their popularity and visibility on the search engine.

However, there is a great deal of competition as all companies utilize search engine web marketing strategies to make sales. The main goal of the company is to maintain the visibility of their product on the search engines by adjusting codes etc in the search engine’s program and how web pages are ranked and placed during a search. This also prevents false advertising or misuse.

Spiders and Breadcrumbs: Some UK SEO Tips

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You want information about UK search engine optimization and you would like to have it in a easy to understand format. If this is the case, this article will be perfect for you. We will lay out some of the most important tips and guidelines in a way that you can quickly digest.

Create a .txt file for search engine spiders. You can very easily create a .txt file, and it will not appear on your website. Upload your .txt file in the same folder as your homepage, and search engine spiders will read it to find out what they should index and what they should disregard.

If you are going to use the same article in more than one place, be sure that you don’t just post exactly the same content each time. Search engines will view this as duplicate content, which will hurt your search ranking. Tweak the article a bit each time you post it somewhere.

If you are selecting a company or professional to help you with your Seo efforts, don’t accept any unsolicited offers, especially through email. Unsolicited email offers for help with your search engine optimization is more likely to be a scam than any legitimate company. Just like in the off-line world, businesses advertise for you to go to them and not the other way around.

A great tip for improving your search engine optimization strategy is to list your website on Google Places. This will allow your business to show up on Google Map searches which carries a lot of weight for local searches. This is a great way to achieve a higher search engine rank.

Most websites can benefit from an internet marketing strategy that encourages customer loyalty and repeat business by fostering a sense of community among customers. By giving customers the opportunity to communicate with each other and staying in contact with them, well-organized websites can build a strong base of repeat business. Loyal customers should feel rewarded for sticking with a particular online business.

The breadcrumb link trail for your webpages – the hierarchical line that shows where a particular page is located (i.e. main>>sales>>bags>>Brand) – can be incorporated into the page’s listing on the search engine results pages. You will need to learn the latest coding methods, like RDFa and micro-data, to make these breadcrumbs appear. It can be worth it to add such functionality to your search engine listings.

You should go back to school to learn about search engine optimization if you want to take control of your sites future. There are many people who do not realize that community colleges now offer search engine optimization classes. There are some colleges who will let someone sit in on a class for free as long as they are not trying to get credits.

In conclusion, we have provided you some of the most crucial aspects regarding search engine optimization. We hope that you not only were able to learn something, but also will be able to apply it. Follow our advice and you will be one step closer to being an expert in this subject.